Propaganda

The History of Propaganda

Propaganda is an Italian streetwear brand born in Rome in 2006. Founded as a network of underground artists, the brand initially created t-shirts and hoodies for rapper Noyz Narcos' merchandise. Thanks to its success, Propaganda has quickly evolved to become a reference brand in urban fashion. The iconic Snake logo , designed by the artist Scarful, has become the distinctive symbol of the brand, present on many garments in the collection.

The Evolution and Expansion of the Brand

Propaganda's success was consolidated with the opening of the first flagship store in Milan, followed by new points of sale in Rome and other cities, including Barcelona. This has allowed the brand to also expand abroad, becoming one of the most important representatives of Italian street culture . Propaganda has always maintained its DNA linked to urban subcultures, combining originality and passion with the quality of products strictly Made in Italy .

Propaganda Collection: Dedicated to Streetwear Enthusiasts

The Propaganda collection offers a wide range of distinctive and trendy streetwear. You will find t-shirts, sweatshirts, jackets and trousers featuring the iconic snake logo or the “Ministry of Hell” print. The prevailing color range includes black and white with contrasting prints in bright colors such as red. The t-shirts are made of soft cotton, while the sweatshirts and trousers are made of high-quality sweat fabric. These garments are perfect for creating an authentic and recognizable urban look.

Bold Design and Exclusive Collaborations

Propaganda garments are known for their bold and original design , inspired by metropolitan culture, street art and the musical universe. The brand often creates limited edition collections and collaborates with other brands or artists, making its items even more exclusive and sought-after. Each piece in the collection is designed to express personality and style, making the wearer feel part of an urban and creative community.

Create Your Urban Look with Propaganda

For an authentic streetwear look, pair a Propaganda t-shirt with a pair of distressed jeans and high-top sneakers . For a more relaxed yet fashionable outfit, opt for an oversized sweatshirt with cargo pants anda baseball cap . Propaganda accessories, such as hats and key rings, are perfect for completing your look with a touch of urban style. Add a pair of retro basketball shoes to your outfit to show off an enviable look.

Propaganda represents the essence of Italian streetwear , combining bold design , quality and urban style . The collections available on Gibiesse Store offer a wide range of products perfect for those looking for distinctive and trendy garments.